Active Retail Customers
6.8%118
vs 110 last quarter
Monthly Orders
5.4%9,460
across network
Avg Order Value
3.1%€4,820
trailing 30 days
Customer Growth
1.2%6.8%
net new accounts
Retention Rate
0.8%94.2%
logo retention
Net Revenue Retention
2.4%108.5%
expansion vs churn
Annualised · €M
Revenue by Customer Segment
Projected order value by region · €M
Regional Demand — 90-day Forecast
Behavioural signal · trending up
Increasing Purchasing Volume
SuperValu Douglas
Cork · New deli range driving footfall
Centra Killarney
Kerry · Tourist season ramp-up
SuperValu Ennis
Clare · Expanded chilled section
Daybreak Shannon
Clare · Increased beverage orders
Behavioural signal · trending down
Decreasing Purchasing Volume
Centra Tralee
Kerry · Reduced order frequency 3 wks
Gala Bandon
Cork · Lost confectionery lines
Londis Nenagh
Tipperary · Switched dairy supplier?
Mace Dingle
Kerry · Seasonal slowdown
AI-predicted reorders
Predicted Replenishment & Likely Orders
| Customer | Order Likelihood | Window | Est. Value | Likely Categories |
|---|---|---|---|---|
| SuperValu Douglas | Next 2 days | €9,200 | Dairy, Bakery, Produce | |
| Centra Killarney | Next 3 days | €7,400 | Beverages, Confectionery | |
| SuperValu Limerick | Next 3 days | €8,100 | Frozen, Ambient | |
| Centra Mallow | Next 4 days | €5,600 | Dairy, Household | |
| Daybreak Shannon | Next 5 days | €4,200 | Beverages, Snacks |
Anomaly detection
Unusual Purchasing Patterns
Gala Bandon
HighOrder value down 42% vs 8-wk avg
Detected 2 days ago
Londis Nenagh
HighStopped ordering dairy entirely
Detected 5 days ago
Mace Dingle
MediumOrder frequency dropped to monthly
Detected 1 week ago
Centra Tralee
MediumUnusual spike then silence
Detected 3 days ago
Expansion pipeline
Cross-Sell & Upsell Recommendations
| Customer | Recommended Expansion | Opportunity | Confidence |
|---|---|---|---|
SuperValu Douglas Strong in Dairy & Produce | Premium Beverages range | €42,000 | 91% |
Centra Killarney High Confectionery volume | Frozen desserts category | €28,000 | 86% |
SuperValu Ennis Core grocery basket | Household & Cleaning lines | €19,500 | 82% |
Daybreak Shannon Beverage-led orders | Chilled snacking & meal deals | €16,400 | 78% |
SuperValu Limerick Broad range, low frozen | Frozen ready meals | €23,800 | 84% |
Low penetration = whitespace
Category Penetration
Top Performing
SuperValu Douglas
Cork · €1.4M
Centra Killarney
Kerry · €1.2M
SuperValu Ennis
Clare · €1M
Fastest Growing
Daybreak Shannon
Clare · €620K
Mace Adare
Limerick · €480K
Centra Cobh
Cork · €550K
At Risk
Centra Tralee
Kerry · €960K
Gala Bandon
Cork · €410K
Londis Nenagh
Tipperary · €380K
High Potential
SuperValu Limerick
Limerick · €910K
Centra Mallow
Cork · €780K
Mace Adare
Limerick · €480K
Win-back targets
Inactive Accounts
Spar Youghal
Cork
Gala Listowel
Kerry
Next 7 days
4.2%€10.5M
2,180 predicted orders
Next 30 days
6.8%€46.4M
9,620 predicted orders
Next 90 days
7.5%€139.2M
28,940 predicted orders
Actual vs forecast monthly order value · €M
Seasonal Revenue Forecast
SKU-level demand signal
Product-Level Forecast
Barry's Tea Gold Blend 80s
6.4%Ambient · 7d 1,840 · 30d 7,920 units
Kerrygold Butter 454g
9.1%Dairy · 7d 2,240 · 30d 9,680 units
Lucozade Energy 380ml
12.8%Beverages · 7d 3,120 · 30d 13,400 units
Birds Eye Garden Peas 900g
2.1%Frozen · 7d 980 · 30d 4,180 units
Cadbury Dairy Milk 110g
8.3%Confectionery · 7d 2,680 · 30d 11,240 units
Purchase frequency, preference & affinity
Market Basket Analysis
Tea + Biscuits + Milk
62% of grocery orders
Bread + Butter + Eggs
54% of orders
Crisps + Soft Drinks
47% of forecourt orders
Ready Meals + Desserts
31% of frozen orders
Prioritised by revenue impact
AI Recommendations
Call Centra Tralee — churn risk
Order value down 12.4% over 3 weeks with a dairy supplier-switch signal. A proactive call this week protects ~€96K annual revenue.
Launch 'Frozen Expansion' campaign
23 Core Independents have <40% frozen penetration. A targeted trade promotion could convert an estimated €184K in incremental category revenue.
Increase beverage stock 14%
Lucozade and Ballygowan demand is forecast +12.8% into the bank holiday across Kerry & Clare. Lift safety stock to avoid fill-rate misses.
Reduce frozen peas reorder qty
Birds Eye peas forecast is trending -2.1% with rising days-of-cover. Trim the next PO by 18% to free working capital.
Pitch premium beverages to Douglas
SuperValu Douglas over-indexes on dairy & produce but under-buys premium beverages. 91% model confidence on a €42K uplift.
Revenue Opportunity
€542K
cross-sell + win-back
Revenue at Churn Risk
€234K
5 declining accounts
Potential Shortages
7 SKUs
demand exceeding cover
Potential Surplus Value
€186K
slowing demand lines
Strategic summary for leadership
Recommended Strategic Actions
Win-back programme for 2 inactive accounts
Recover €128K lapsed revenue
Frozen & Household penetration drive
Unlock €207K cross-sell pipeline
Pre-position bank holiday beverage stock
Protect 99% fill rate, €64K at risk
Quarterly business reviews with Key Accounts
Defend €18.4M segment, +NRR